We create branded content that entertains, educates, and engages potential customers.

Spark creates video for websites that can make your company a broadcast network.

Consumers expect to see video on every website. 89 million people in the U.S. are going to watch 1.2 billion videos today. Video on a website revs up your search results and speaks directly with your target audience. Smartphones let them watch anytime, anywhere.

Spark knows that what works for traditional media needs a different approach to succeed in the digital world. We understand how to make media that connect with web users in the form of episodic stories, corporate branding messaging and product launches. Short, punchy branded content can produce strong ROI and give you a channel for talking directly to customers in ways previously accessible only to large companies that can afford TV advertisements.

Case Study: P.F. Chang's

PF Chang's Case Study

P.F. Chang's Happy Hours Launch

Challenge

Produce an ongoing series of videos to populate a microsite creating demand for P.F. Chang's new Happy Hours.

Insight

Translating the brand essence of P.F. Changs to video—they offer great ambiance, and Asian-inspired flavors "that you crave and just can't get anywhere else."

Activation

Created a strategy to deploy seven videos surrounding the offering rolled out over time with three different creative concepts.


  • Produced a short, graphics-driven overviews.
  • Cast a host that set up the videos and held engaging conversations with founder
    Philip Chiang and a food and beverage expert.
  • Created pieces that spoke to inspiration and traditional roots for foods and beverages.

Case Study: The Ritz-Carlton

Ritz-Carlton Case Study

The Ritz-Carlton

Challenge

Produce a video that would serve as a template for a series of web videos, capturing the unique experiences available at each Ritz-Carlton Hotel.

Insight

While every Ritz-Carlton Hotel offers luxury amenities, each hotel is distinctly different and offers a unique experience based on location, staff, and special interests.

Activation

Filmed a pilot piece that respected the Ritz-Carlton brand. Created a strategy to create and deploy unique videos over the course of one year.


  • Wrote a script that could be re-interpreted for each hotel, showcasing the property.
  • Cast actors and hotel staff to populate the video.
  • Filmed on location.